Advertise with Rossendale Radio...
Are you looking to take your business to the next level?
When you first started your business, you probably did a lot of research. You may have sought help from advisors; you may have gotten information from books, magazines and other readily available sources. You invested a lot-in terms of money, time and sweat equity-to get your business off the ground. So...now what?
For those of you who have survived start-up and built successful businesses, you may be wondering how to take the next step and grow your business beyond its current status. There are numerous possibilities.
One of those is MARKETING!
So why not let Rossendale Radio Help...
Rossendale Radio's Business club package consists of 1 x 30 second commercial played 4 times per day (1 play of your commercial is guaranteed a play in either breakfast or drivetime in any one day)
Minimum booking is 3 months; and available at only £125 per month
CALL our Sales team today on 01706 229899 or email for more details
phil@rossendaleradio.co.uk
Don't miss out... call today!
***
Radio is a fantastic medium for local advertisers - allowing you to reach out to the local community in a highly targeted and cost effective way. But those aren't the only reasons to use radio.
Radio works in “real time” so ads can be run at just the time when people are most ready to be influenced by the message. For example, a leisure centre can advertise on a Friday night when people are planning their weekend; a car dealership can target the ‘drive time’ to reach people in car; a local retail outlet can advertise on Friday and Saturday morning to promote weekend offers.
Research shows that ads are far more effective when people are thinking about a related subject.
Recent research into surfing behaviour revealed that 20% of internet users are listening to radio at any time (Clark Chapman Research 2006).
This is great news for businesses which use the web to bring customers in, as it means many of the listeners can go and check the website immediately.
While it’s easy to skip the ads on TV and in newspapers, radio ads are harder to avoid. Research shows that people just don’t avoid the ads like they do in other media.
Naturally the listeners to a local radio station are locals. But more importantly they are also the right kind of locals. Compared to the typical local newspaper readers, commercial radio listeners tend to be significantly younger.
This means they are more likely to have families and to spend more on shopping.
Listeners typically describe their favourite local radio station as a friend, and that friendship can be used by advertisers to change the way local people perceive them – to keep ahead of the competition.
This is especially true for branded content (sponsorships and promotions). If a radio presenter says that prizes are “thanks to our friends at ABC Motors”, listeners will begin to feel a warmer relationship with that company.
Business conditions can change fast, and radio is well set to meet those changes. Production of commercials is quick and relatively low-cost, and this allows local advertisers to put out just the right message at the right time. This flexibility works particularly well for advertisers who’s business changes fast with late deals, extended sales, reaction to news/ weather.
As the growth of Carphone Warehouse proved, small businesses can become much bigger businesses by using radio as their primary medium.
Because radio messages are repeated more often and have lower levels of avoidance, by the time a listener is ready to make a purchase, the retailer’s brand name and values are strongly established in their mind.
This is particularly true for brands which invest in sonic identities or jingles.
When you first started your business, you probably did a lot of research. You may have sought help from advisors; you may have gotten information from books, magazines and other readily available sources. You invested a lot-in terms of money, time and sweat equity-to get your business off the ground. So...now what?
For those of you who have survived start-up and built successful businesses, you may be wondering how to take the next step and grow your business beyond its current status. There are numerous possibilities.
One of those is MARKETING!
So why not let Rossendale Radio Help...
Rossendale Radio's Business club package consists of 1 x 30 second commercial played 4 times per day (1 play of your commercial is guaranteed a play in either breakfast or drivetime in any one day)
Minimum booking is 3 months; and available at only £125 per month
CALL our Sales team today on 01706 229899 or email for more details
phil@rossendaleradio.co.uk
Don't miss out... call today!
***
Radio is a fantastic medium for local advertisers - allowing you to reach out to the local community in a highly targeted and cost effective way. But those aren't the only reasons to use radio.
Radio works in “real time” so ads can be run at just the time when people are most ready to be influenced by the message. For example, a leisure centre can advertise on a Friday night when people are planning their weekend; a car dealership can target the ‘drive time’ to reach people in car; a local retail outlet can advertise on Friday and Saturday morning to promote weekend offers.
Research shows that ads are far more effective when people are thinking about a related subject.
Recent research into surfing behaviour revealed that 20% of internet users are listening to radio at any time (Clark Chapman Research 2006).
This is great news for businesses which use the web to bring customers in, as it means many of the listeners can go and check the website immediately.
While it’s easy to skip the ads on TV and in newspapers, radio ads are harder to avoid. Research shows that people just don’t avoid the ads like they do in other media.
Naturally the listeners to a local radio station are locals. But more importantly they are also the right kind of locals. Compared to the typical local newspaper readers, commercial radio listeners tend to be significantly younger.
This means they are more likely to have families and to spend more on shopping.
Listeners typically describe their favourite local radio station as a friend, and that friendship can be used by advertisers to change the way local people perceive them – to keep ahead of the competition.
This is especially true for branded content (sponsorships and promotions). If a radio presenter says that prizes are “thanks to our friends at ABC Motors”, listeners will begin to feel a warmer relationship with that company.
Business conditions can change fast, and radio is well set to meet those changes. Production of commercials is quick and relatively low-cost, and this allows local advertisers to put out just the right message at the right time. This flexibility works particularly well for advertisers who’s business changes fast with late deals, extended sales, reaction to news/ weather.
As the growth of Carphone Warehouse proved, small businesses can become much bigger businesses by using radio as their primary medium.
Because radio messages are repeated more often and have lower levels of avoidance, by the time a listener is ready to make a purchase, the retailer’s brand name and values are strongly established in their mind.
This is particularly true for brands which invest in sonic identities or jingles.
